The VISA Method spkr

Speaking to Influence and Inform

 

Premise:

A speaker's primary goals to influence and inform

can be achieved two ways: directly and indirectly.

Consider these four VISA speaking models:

  

Vignette

(to influence directly)

  

Instruction

(to inform directly)

  

Story

(to influence indirectly)

  

Activity

(to inform indirectly)

 

VISA Matrix

(model comparisons)

 

  

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(as of June 17, 2014)