The VISA Models

Vignette  YT icon

to influence audiences directly

 

Background:

Bill Gove encouraged speakers to use this model when persuading an audience to consider a point of view.  For reasons unknown, he "adopted" me and urged me to become a speaker who encouraged audiences toward better thinking and feeling. It was a turning point in my career. Thanks, Bill.  

  

The Vignette Model:

Opening (a premise):  A statement of opinion or belief; e.g., "I am convinced a speaker's primary role is encouraging an audience to do their own thinking and feeling."

  

Middle (Problem & Resolution): The challenge such a view brings and the resolution thereof; e.g., "I know there are some who disagree with this, those who think that what they have to say is more important than what their audiences think or feel... I would be, too... if I thought my views were universal, but they're not... not yet anyway. Until then I will offer my opinions for consideration, not unquestioned acceptance."

  

Closing (PayOff ): The personal benefit achieved; e.g., "For me, this yields two benefits.  First, I am not setting myself up as the sole authority and second, I realize others may not be either.  Not a bad situation to be in... when you think about it."

 

Summary: By stating an opinion then examining its positives and negatives before concluding with the reason(s) why it is held the audience is encouraged to consider its validity.

  

Vignette | Instruction | Story | Activity | VISA Matrix

  

   © 1997-2022 Gordon Hill (1/2/22)