To influence directly
Bill Gove encouraged
speakers to use this model
when persuading an audience to
The Vignette Model:
Premise (Opening): A statement of opinion or belief; e.g., "I am convinced a speaker's primary role is encouraging an audience to do their own thinking and feeling."
(Middle): The challenge such a view brings and the resolution
PayOff (Closing): The personal benefit achieved; e.g., "For me, this yields two benefits. First, I am not setting myself up as an opinions authority and second, I realize no one else can be either. Not a bad situation to be in... when you think about it."
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