Every program I create begins by completing the following sentence stem:

“When I end this program the audience will be thinking and feeling...”

Since everyone in the audience is a unique audience my task is guaranteed to succeed and not at different points no matter how well I have prepared its structure and delivery. That said, above all, be interesting and inspiring.

Our programs are assessed against a listener's worldview of information, opinions and beliefs, each on verifiable to differing degrees. We are challenged to deliver ours for consideration.