What we say and how we say it is a speaking essential. Consider your proficiency in each of the five modes of speaking.

Wording: Pronunciation, enunciation, elocution, pacing to be understood.

Talking: Chit chatting to create and maintain human connections.

Telling: Conveying information in an understandable form.

Explaining: Telling with a goal of creating insights, understanding.

Catalyzing: Delivering a line which may be remembered forever.

Encouragement: Master each mode to its purpose. Properly honed and appropriately used each adds power to speaking. With poor wording, we're misunderstood. Unable to talk, our audiences feel isolated. An inability to tell leaves the message flat. By not explaining well, context is lost. As for catalyzing... it happens, seldom, but is invaluable.

Wording First: If you do not speak so others understand your words, you are sunk. Ron Arden railed about speakers who had to "get it all in" noting that what's important is that the audience "gets it all in."