On a trip to New York in the sixties, a waitress (I know they're called servers today) looked me in the eye and said, "Whadda ya want?" Ask that of your audience and I think they would answer, "Insights. Ahas!"

That's my view. Beginning speakers work hard at saying what they want to say so their points are clearly delivered. Experienced speakers create material which honors audience intelligence by offering two I's well.

Information: What we know with enough certainty to call it fact.

Influence: Opinions and views we hold true, but do not see as ubiquitous.

Place yourself in your audience. Do you want to be told how to think, feel and see certain issues or be encouraged to consider whether an offered view is better? I suspect my view is intuitively obvious.

Since we hold our perceptions as "personal truths", the creation and delivery of material fostering insight – ideas to consider, not views to be held true without thinking – may be a speaker's greatest challenge.