Task: Script your point in one hundred words or so.

"Effective public speakers create audience experiences which inform, influence, even inspire listeners to think about what's being said and how it applies to them. It's that simple, it's not easy, but it is possible by using four modes: Telling, Speaking, Explaining, Catalyzing. Each has a purpose. Telling is making statements without an agenda. Speaking is telling with added value, arranging words for insightful hearing. Explaining is purposeful, speaking to encourage an audience toward a point of view. Finally, catalyzing is how we explain in ways that encourage audiences to consider an unresolved situation, then make their best choice."